Billy's Rentals and its subsidiaries are committed to respecting and protecting your privacy. We've structured our web sites so that, in general, you can visit Billy's Rentals on the Web without identifying yourself or revealing any personal information. Billy's Rentals privacy practices are self certified to the U.S. Department of Commerce Safe Harbor program.
Once you choose to provide us personally identifiable information (any information by which you can be identified), you can be assured that it will only be used to support your customer relationship with Billy's Rentals. On our websites, personal information you provide is considered publicly available over the Internet, unless you choose otherwise in your member profile.
This statement regarding the privacy of the personally identifiable information you provide online covers the five foundation principles of fair information: Awareness, Choice, Accuracy & Access, Security, and Oversight.
What we collect
On some Billy's Rentals web sites, you can order products or services, make requests, and register to receive materials. The types of personal information collected at these pages are name, contact and billing information, transaction, and credit card information.
In order to tailor our subsequent communications to you and continuously improve our products and services (including registration), we may also ask you to provide us with information regarding your personal or professional interests, demographics, experience with our products, and more detailed contact preferences. Some electronic newsletters record anonymous data about articles you have expressed interest in.
How we use it
Billy's Rentals uses your information to better understand your needs and provide you with better service. Specifically, we use your information to help you complete a transaction, to communicate back to you, to update you on service and benefits, and to personalize our web sites for you. Credit card numbers are used only for payment processing, fraud protection, and are not retained for other purposes.
From time to time, we may also use your information to contact you for market research or to provide you with marketing information we think would be of particular interest. At a minimum, we will always give you the opportunity to opt out of receiving such direct marketing or market research contact. We will also follow local requirements, such as allowing you to opt in before receiving unsolicited contact, where applicable.
Who we share it with
Billy's Rentals will not sell, rent, or lease your personally identifiable information to others. Unless we have your permission or are required by law, we will only share the personal data you provide online with other Billy's Rentals entities and/or business partners who are acting on our behalf for the uses described in "how we use it". Such Billy's Rentals entities and/or suppliers, including those in the United States and/or any other countries, are governed by our privacy policies with respect to the use of this data and are bound by the appropriate confidentiality and data protection agreements.
Data collected online may also be combined with information you provide when you register your ownership of Billy's Rentals products.
Children's Privacy Protection
Billy's Rentals takes special care to protect the privacy needs of children under the age of 13 and encourages parents to be an active participant in their child's online activities and interests. We abide by the Children's Online Privacy Protection Act (COPPA) requirements. The vast majority of Billy's Rentals web sites do not target and are not intended for children under the age of 13. Billy's Rentals web sites that do not target children will not knowingly collect data from them. If we discover personal data from a child through an adult oriented site, we will eliminate that data.
Billy's Rentals will not use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without first letting you know and offering you a choice. As previously stated, we will also provide you the opportunity to let us know if you do not wish to receive unsolicited direct marketing materials from us and we will do everything we can to honor such requests. Local country laws and policies are applied where they differ from those in the U.S.
Accuracy & Access
Billy's Rentals strives to keep your personally identifiable information accurate. We will provide you with access to your information, including making every effort to provide you with online access to your registration data so that you may view, update or correct your information at the Billy's Rentals site where it was submitted. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting you access or enabling you to make corrections. To access your personally identifiable information, return to the web page where you originally entered it and follow the instructions on that web page. To opt-out of Billy's Rentals contact, provide your name, email and/or address and relevant information about subscriptions or registrations you may have with Billy's Rentals. This opt-out will cancel all marketing and support communication and newsletters, including software driver subscriptions. Certain areas of Billy's Rentals' web sites may limit access to specific individuals through the use of passwords and through providing personally data.
Billy's Rentals is committed to ensuring the security of your information. To prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We use encryption when collecting or transferring sensitive data such as credit card information. Preventing credit card fraud is important to protect your personal financial data security. As part of real-time payment processing, Billy's Rentals subscribes to a Fraud Risk Management Service. The Service gives you and Billy's Rentals an extra level of protection to guard against credit card fraud. The secure data transfer and validation process between the Service and Billy's Rentals is bound by contractual and confidentiality agreements.
A cookie is a piece of text asking permission to be placed on your computer's hard drive. If you agree, then your browser adds the text in a small file. The purpose of a cookie is to help us analyze web traffic or let us know when you visit a particular site. Cookies allow a web application to respond to you as an individual. By gathering and remembering information about your preferences, the web application can tailor its operation to your needs, likes and dislikes. For example, when you visit an electronic store, a cookie makes it easy to shop by allowing you to drop things into a shopping cart; the cart itself is not the cookie, the cookie is placed on your hard drive and keeps track of your cart versus others' in use at the same time.
Billy's Rentals uses traffic log cookies to identify what pages are being used and which ones aren't. This helps us aggregate and analyze data about web page traffic and make improvements to Billy's Rentals web sites to better meet customer needs. In this case, Billy's Rentals uses this information only for statistical analysis purposes and then the data is removed from the system. That is the case of many of our support and information-sharing pages and forums. Denial of a traffic log cookie should not prevent you from using one of these sites.
A few Billy's Rentals web sites use temporary cookies as part of the customer web navigation experience, tracking unique IDs for that particular web site session only. Examples are product registration sites. This cookie, by itself, only tells us that a previous Billy's Rentals visitor has returned. If you deny the cookie, you can still use the site anonymously. Visitors can browse with cookies turned off, but you can only purchase if you accept the cookie. The Billy's Rentals InfoAgent subscription service site requires enabling cookies to subscribe to the free newsletters offered through this service. Billy's Rentals InfoAgent uses cookie technology to assign and place an identifier unique only to you, placed on your computer. When you register for the subscription service, it ensures that you are accurately identified and linked with your registration data. The InfoAgent also uses a temporary "authentication" cookie to assure secure access to your personal information by you alone (completed with user name and password).
Some Billy's Rentals web sites and HTML-formatted email newsletters use web beacons in combination with cookies to compile aggregated statistics about web site usage. A web beacon is a clear, single-pixel image (GIF) placed on a web page. Web beacons are used in combination with cookies to compile aggregated statistics about web site usage. You may render web beacons unusable by rejecting their associated cookies. This data is not personally identifiable or linked to personally identifiable information.
You may set your web browser (Microsoft Internet Explorer or Netscape Navigator) to notify you of cookie placement requests or decline cookies completely. You can delete the files that contains cookies; those files are stored as part of your internet browser.
Last modified: March, 2004